{"product_id":"gradual-everyday-toning-shampoo-400ml-by-provoke","title":"Gradual Everyday Toning Shampoo 400ml by PROVOKE","description":"\u003cp\u003eGradual Everyday Toning Shampoo 400ml by PROVOKE from The British Vault. Provoke Gradual Everyday Toning Shampoo 400ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.\u003c\/p\u003e\u003ch3\u003eIn the larder\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColour Care\u003c\/li\u003e\n\u003cli\u003eGently Removes Brassy Tones \u0026amp; Brightens Hair with Every Wash\u003c\/li\u003e\n\u003cli\u003eBlonde, Highlighted \u0026amp; Grey Hair\u003c\/li\u003e\n\u003cli\u003eAgainst Animal Testing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe pack\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDull\u003c\/li\u003e\n\u003cli\u003eShiny\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProvoke Gradual Everyday Toning Shampoo is a low-pigment purple shampoo designed for everyday use, gradually reducing brassiness and yellow tones in blonde, silver, grey and highlighted hair.\u003c\/p\u003e\u003cp\u003eFormulated with pro-vitamin B5 and botanical actives, it helps to strengthen and protect hair from damage, leaving it feeling smoother, shinier, and visibly healthier over time. Ideal for maintaining your tone between salon visits.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum, PEG-150 Pentaerythrityl Tetrastearate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, PEG-6 Caprylic\/Capric Glycerides, Potassium Sorbate, Linalool, Hydrolyzed Vegetable Protein, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Panthenol, Disodium Distyrylbiphenyl Disulfonate, Sodium Hydroxide, CI 60730 (Violet 2).\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eHow To Use\u003c\/p\u003e\u003cp\u003eSuitable For Daily Use.\u003c\/p\u003e\u003cp\u003eWet Hair, lather and rinse.\u003c\/p\u003e\u003cp\u003eFor optimal results, pair with our Gradual Everyday Toning Conditioner.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eCAUTION: Purple and blue pigments can stain, avoid contact with clothing and porous surfaces. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed. Can cause an allergic reaction. Keep out of reach of children.\u003c\/p\u003e\u003ch3\u003eFrom The British Vault\u003c\/h3\u003e\u003cp\u003eThe British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.\u003c\/p\u003e\u003ch3\u003eHow we ship\u003c\/h3\u003e\u003cp\u003eWe source in the UK and ship to the United States. This listing is from The British Vault.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the UK version?\u003c\/strong\u003e Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship to the United States?\u003c\/strong\u003e Yes. The British Vault ships to the United States from the UK.\u003c\/p\u003e","brand":"PROVOKE","offers":[{"title":"Default Title","offer_id":62442229596547,"sku":"323146092","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/4467\/9043\/files\/provoke-gradual-everyday-toning-shampoo-400ml-1.webp?v=1787471695","url":"https:\/\/thebritishvault.com\/products\/gradual-everyday-toning-shampoo-400ml-by-provoke","provider":"The British Vault","version":"1.0","type":"link"}