{"product_id":"violet-crush-intensive-purple-shampoo-250ml-by-john-frieda","title":"Violet Crush Intensive Purple Shampoo 250ml by JOHN FRIEDA","description":"\u003cp\u003eViolet Crush Intensive Purple Shampoo 250ml by JOHN FRIEDA from The British Vault. J\/F Violet Crush Intensive Purple Shampoo 250ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.\u003c\/p\u003e\u003ch3\u003eIn the larder\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow tones in one wash*\u003c\/li\u003e\n\u003cli\u003eLeaves blonde cooler, brighter, and brass-free**\u003c\/li\u003e\n\u003cli\u003eWith Pro-Vitamin B5 to strengthen hair\u003c\/li\u003e\n\u003cli\u003eUse weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe pack\u003c\/h3\u003e\u003cp\u003eFormulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**.\u003c\/p\u003e\u003cp\u003e*When using the intense shampoo and mask.\u003c\/p\u003e\u003cp\u003e**When following the total routine, including mask.\u003c\/p\u003e\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance\/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDirections: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eCAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing \u0026amp; fabrics from wet hair.\u003c\/p\u003e\u003ch3\u003eFrom The British Vault\u003c\/h3\u003e\u003cp\u003eThe British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.\u003c\/p\u003e\u003ch3\u003eHow we ship\u003c\/h3\u003e\u003cp\u003eWe source in the UK and ship to the United States. This listing is from The British Vault.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the UK version?\u003c\/strong\u003e Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship to the United States?\u003c\/strong\u003e Yes. The British Vault ships to the United States from the UK.\u003c\/p\u003e","brand":"JOHN FRIEDA","offers":[{"title":"Default Title","offer_id":62442224779651,"sku":"323415908","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/4467\/9043\/files\/john-frieda-violet-crush-intensive-purple-shampoo-250ml-1.webp?v=1787471519","url":"https:\/\/thebritishvault.com\/products\/violet-crush-intensive-purple-shampoo-250ml-by-john-frieda","provider":"The British Vault","version":"1.0","type":"link"}