{"product_id":"violet-crush-purple-shampoo-250ml-by-john-frieda","title":"Violet Crush Purple Shampoo 250ml by JOHN FRIEDA","description":"\u003cp\u003eViolet Crush Purple Shampoo 250ml by JOHN FRIEDA from The British Vault. John Frieda VIOL Crush Purple Shampoo 250ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.\u003c\/p\u003e\u003ch3\u003eIn the larder\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGradually removes yellow tones*\u003c\/li\u003e\n\u003cli\u003eStrengthens and nourishes with Pro‑Vitamin B5**\u003c\/li\u003e\n\u003cli\u003eCrushed Violet Pigments for salon-cool tone\u003c\/li\u003e\n\u003cli\u003eFor natural and colour-treated blondes\u003c\/li\u003e\n\u003cli\u003eWhen following the total routine, including mask.\u003c\/li\u003e\n\u003cli\u003e*Compared to standard shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe pack\u003c\/h3\u003e\u003cp\u003eThis daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.\u003c\/p\u003e\u003cp\u003e*When following the total routine, including mask.\u003c\/p\u003e\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance\/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDirections: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eCAUTION: Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately.\u003c\/p\u003e\u003ch3\u003eFrom The British Vault\u003c\/h3\u003e\u003cp\u003eThe British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.\u003c\/p\u003e\u003ch3\u003eHow we ship\u003c\/h3\u003e\u003cp\u003eWe source in the UK and ship to the United States. This listing is from The British Vault.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the UK version?\u003c\/strong\u003e Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship to the United States?\u003c\/strong\u003e Yes. The British Vault ships to the United States from the UK.\u003c\/p\u003e","brand":"JOHN FRIEDA","offers":[{"title":"Default Title","offer_id":62441795715459,"sku":"323408203","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/4467\/9043\/files\/john-frieda-violet-crush-purple-shampoo-250ml-1.webp?v=1787459320","url":"https:\/\/thebritishvault.com\/products\/violet-crush-purple-shampoo-250ml-by-john-frieda","provider":"The British Vault","version":"1.0","type":"link"}