{"product_id":"wave-curl-defining-shampoo-250ml-by-noughty","title":"Wave Curl Defining Shampoo 250ml by Noughty","description":"\u003cp\u003eWave Curl Defining Shampoo 250ml by Noughty from The British Vault. Noughty Wave Curl Defining Shampoo 250ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.\u003c\/p\u003e\u003ch3\u003eIn the larder\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e97% natural ingredients\u003c\/li\u003e\n\u003cli\u003eIdeal for curly, wavy or dry hair types\u003c\/li\u003e\n\u003cli\u003eGently cleanses without drying or stripping\u003c\/li\u003e\n\u003cli\u003eSulphate and silicone-free\u003c\/li\u003e\n\u003cli\u003eDefines curls and tames frizz\u003c\/li\u003e\n\u003cli\u003eEnriched with rice water, black oats and mushroom extract\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eCruelty Free International\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe pack\u003c\/h3\u003e\u003cp\u003eWave hello to soft, defined curls with Noughty’s 97% natural shampoo, designed to gently cleanse without stripping moisture. This sulphate-free, silicone-free formula is perfect for curly, wavy and textured hair that needs hydration, shine and bounce.\u003c\/p\u003e\u003cp\u003eFormulated with rice water to boost hydration, black oats to strengthen strands and boost shine and mushroom extract to shield from humidity. Helping smooth frizz, support curl definition and care for the scalp, leaving hair looking and feeling healthy.\u003c\/p\u003e\u003cp\u003eDermatologically tested, vegan, and certified cruelty-free by Cruelty Free International.\u003c\/p\u003e\u003ch3\u003eThe maker\u003c\/h3\u003e\u003cp\u003eNoughty strikes the perfect balance between high-performance formulations that deliver, with thoughtful values around people, paws and planet. Each Noughty product is cruelty free and made from at least 97% natural ingredients, as well as being free from sulphates and silicones. Noughty’s mission? To improve hair and scalp health one follicle at a time.\u003c\/p\u003e\u003ch3\u003eProduct information\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e© KMI Brands 2025\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua\/Water\/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Phenoxyethanol, Sodium Methyl Isethionate, Polyquaternium-6, Coconut Acid, Lauryl Glucoside, Potassium Sorbate, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Cocoate, Glycol Distearate, Fragrance (Parfum), Trisodium Ethylenediamine Disuccinate, Chondrus Crispus Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Sodium Chloride, Laminaria Digitata Extract, Oryza Sativa (Rice) Seed Water, Saccharomyces Ferment, Fructose, Crithmum Maritimum Extract, Pentylene Glycol, Avena Strigosa Seed Extract, Sodium Citrate, Lecithin, Lactobacillus Ferment, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, [NOU010B].\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDirections: Apply to wet hair. If needed, add more water for extra foam. Rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eWARNINGS: Avoid contact with eyes. If product gets into the eyes, immediately rinse well with water.\u003c\/p\u003e\u003ch3\u003eFrom The British Vault\u003c\/h3\u003e\u003cp\u003eThe British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.\u003c\/p\u003e\u003ch3\u003eHow we ship\u003c\/h3\u003e\u003cp\u003eWe source in the UK and ship to the United States. This listing is from The British Vault.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the UK version?\u003c\/strong\u003e Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship to the United States?\u003c\/strong\u003e Yes. The British Vault ships to the United States from the UK.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":62442223272323,"sku":"311786976","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/4467\/9043\/files\/noughty-wave-curl-defining-shampoo-250ml-1.webp?v=1787471434","url":"https:\/\/thebritishvault.com\/products\/wave-curl-defining-shampoo-250ml-by-noughty","provider":"The British Vault","version":"1.0","type":"link"}