Gradual Everyday Toning Shampoo 400ml by PROVOKE

Gradual Everyday Toning Shampoo 400ml by PROVOKE from The British Vault. Provoke Gradual Everyday Toning Shampoo 400ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.

In the larder

• Colour Care
• Gently Removes Brassy Tones & Brightens Hair with Every Wash
• Blonde, Highlighted & Grey Hair
• Against Animal Testing

The pack

• Dull
• Shiny

Provoke Gradual Everyday Toning Shampoo is a low-pigment purple shampoo designed for everyday use, gradually reducing brassiness and yellow tones in blonde, silver, grey and highlighted hair.

Formulated with pro-vitamin B5 and botanical actives, it helps to strengthen and protect hair from damage, leaving it feeling smoother, shinier, and visibly healthier over time. Ideal for maintaining your tone between salon visits.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum, PEG-150 Pentaerythrityl Tetrastearate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, PEG-6 Caprylic/Capric Glycerides, Potassium Sorbate, Linalool, Hydrolyzed Vegetable Protein, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Panthenol, Disodium Distyrylbiphenyl Disulfonate, Sodium Hydroxide, CI 60730 (Violet 2).

Directions for use

How To Use

Suitable For Daily Use.

Wet Hair, lather and rinse.

For optimal results, pair with our Gradual Everyday Toning Conditioner.

Safety warnings

CAUTION: Purple and blue pigments can stain, avoid contact with clothing and porous surfaces. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed. Can cause an allergic reaction. Keep out of reach of children.

From The British Vault

The British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.

How we ship

We source in the UK and ship to the United States. This listing is from The British Vault.

FAQ

Is this the UK version? Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.

Do you ship to the United States? Yes. The British Vault ships to the United States from the UK.