Violet Crush Intensive Purple Shampoo 250ml by JOHN FRIEDA

Violet Crush Intensive Purple Shampoo 250ml by JOHN FRIEDA from The British Vault. J/F Violet Crush Intensive Purple Shampoo 250ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.

In the larder

• Neutralises yellow tones in one wash*
• Leaves blonde cooler, brighter, and brass-free**
• With Pro-Vitamin B5 to strengthen hair
• Use weekly or as needed

The pack

Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**.

*When using the intense shampoo and mask.

**When following the total routine, including mask.

This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.

Directions for use

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.

Safety warnings

CAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.

From The British Vault

The British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.

How we ship

We source in the UK and ship to the United States. This listing is from The British Vault.

FAQ

Is this the UK version? Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.

Do you ship to the United States? Yes. The British Vault ships to the United States from the UK.