Violet Crush Purple Shampoo 250ml by JOHN FRIEDA

Violet Crush Purple Shampoo 250ml by JOHN FRIEDA from The British Vault. John Frieda VIOL Crush Purple Shampoo 250ml. Chosen for a US larder that wants the original UK pack — not a US-shelf substitute.

In the larder

• Gradually removes yellow tones*
• Strengthens and nourishes with Pro‑Vitamin B5**
• Crushed Violet Pigments for salon-cool tone
• For natural and colour-treated blondes
• When following the total routine, including mask.
• *Compared to standard shampoo.

The pack

This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.

*When following the total routine, including mask.

This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.

Directions for use

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.

Safety warnings

CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.

From The British Vault

The British Vault lists the UK-formulated health and beauty pack, made to British and EU cosmetics rules, for shoppers who want that original version.

How we ship

We source in the UK and ship to the United States. This listing is from The British Vault.

FAQ

Is this the UK version? Yes. This is the authentic UK health and beauty product from The British Vault — the British-market pack, not a US-shelf substitute.

Do you ship to the United States? Yes. The British Vault ships to the United States from the UK.